Hay empresas que a raíz del estado de alarma han aprovechado para establecer modificaciones e incluso algunas han salido beneficiadas de esta situación. Some sectors that have grown exponentially are: onlinecontent viewing platforms, e-commerce and video calls (Microsoft Teams has established itself as a benchmark in the sector). On the other hand, one of the most important challenges in the face of this impact on economic activity has been to discover the behavior of the target audience in this situation. In this case, digital marketing, website analytics and social media management have become the fundamental pillars for extracting valuable external information.