If you have an old website, it is usually a good option to update it, it is not only a question of aesthetics or fashion, but it also entails other important inconveniences to take into account.
Old websites (10 years old or more) were mostly not designed to be viewed on devices other than a conventional computer. Those were times when browsing on mobiles and tablets either did not exist or was in a very early phase, and criteria for adaptability and responsiveness had not yet been designated.
And on the other hand, the current websites, if they are responsive, adapt perfectly
Not having a responsive website leads to a bad user experience on mobile devices because of this, Google detects these lacks of updating and penalizes your positioning and internal ranking.
There are current cases that still continue with designs with elements such as Adobe Flash, an obsolete technology that had very serious efficiency and performance problems, which has been withdrawn from the Internet world by Adobe itself. That technology was used a lot and was very much on the crest of the wave a couple of decades ago, to design content for web pages, especially in the 2000s.
Those old websites with flash content literally cannot be viewed with current devices and browsers.
Google changes from time to time its criteria in terms of SEO, to obtain the best possible positioning and better ranking.
So those old websites are sometimes not even SEO ready.
And if they are prepared, it is because they probably have an outdated and obsolete SEO tool, and therefore when using that tool, the positioning will not work as it should if it had an updated tool.
New generation web pages, SEO and web positioning are digitalization solutions subsidized within the Digital Kit program, with €2,000 for web pages and an additional €2,000 for advanced SEO, for small companies with less than 50 employees. For this reason, it is a great opportunity, especially for micro-enterprises of very small size and very few employees, which means a significant effort to invest in SEO web positioning, and thus save money. Contact us now, and we will help you.
