{"id":4643,"date":"2020-07-23T09:32:55","date_gmt":"2020-07-23T09:32:55","guid":{"rendered":"https:\/\/www.inforolot.com\/seo-posicionament-organic-en-cercadors\/"},"modified":"2026-09-04T13:26:44","modified_gmt":"2026-09-04T12:26:44","slug":"seo-posicionament-organic-en-cercadors","status":"publish","type":"post","link":"https:\/\/www.inforolot.com\/ca\/seo-posicionament-organic-en-cercadors\/","title":{"rendered":"SEO: posicionament org\u00e0nic en cercadors"},"content":{"rendered":" \n

El m\u00e0rqueting digital engloba tot el conjunt d’accions i estrat\u00e8gies que s’utilitzen per augmentar les vendes<\/strong> d’un producte o un servei a trav\u00e9s d’internet<\/strong>. \u00c9s una disciplina que est\u00e0 en constant canvi a causa del desenvolupament de la tecnologia. Actualment, totes les empreses que volen apar\u00e8ixer en la ment del consumidor han de guarir la pres\u00e8ncia en aquests espais electr\u00f2nics per obtenir notorietat en l\u00ednia i intentar diferenciar-se de la compet\u00e8ncia. <\/p> \n \n

Hi ha diferents pilars que s’han de treballar per tenir cura del posicionament en l\u00ednia. Avui parlarem del SEO<\/strong>(Search Engine Optimization<\/strong>). <\/p> \n \n

Actualment la gran majoria d’organitzacions tenen una p\u00e0gina web per donar a con\u00e8ixer l’organitzaci\u00f3 o comercialitzar productes i serveis. Com a empresa, el que interessa \u00e9s que el nostre lloc arribi al m\u00e0xim de persones possibles per aix\u00ed aconseguir abastar el nostre p\u00fablic objectiu. Si volem que aix\u00f2 passi, hem d’aconseguir apar\u00e8ixer en els primers resultats dels cercadors de contingut en l\u00ednia (sobretot a Google<\/strong>, ja que \u00e9s el m\u00e9s est\u00e8s). <\/p> \n\r\n

<\/p>\r\n \n

Per qu\u00e8 \u00e9s important el SEO?<\/strong><\/strong><\/p> \n \n

Aquesta t\u00e8cnica \u00e9s important perqu\u00e8 el que busca \u00e9s posicionar de manera org\u00e0nica la nostra p\u00e0gina web sense pagar a cap cercador de contingut de forma directa.<\/p> \n \n

Per posar un exemple, en qu\u00e8 una empresa es dediqui a la comercialitzaci\u00f3 d’electrodom\u00e8stics, En el hipot\u00e9tico caso que en un a\u00f1o hay 100.000 personas<\/strong> que buscan \u201cnevera\u201d y la ratio de clics\/impresiones<\/strong> (CTR<\/strong>) de este t\u00e9rmino de b\u00fasqueda es del 20%<\/strong>, si esta empresa consigue aparecer en los primeros resultados de Google conseguir\u00e1 captar 20.000<\/strong> usuarios potenciales (solo a trav\u00e9s de esta b\u00fasqueda concreta). Tamb\u00e9 cal destacar que obtindr\u00e0 notorietat en l\u00ednia de forma gratu\u00efta i refor\u00e7ar\u00e0 el nom de la marca en la ment del consumidor. <\/p> \n \n

<\/p> \n\r\n

<\/p>\r\n \n

Quins factors fan servir els cercadors per a la prioritzaci\u00f3 de les p\u00e0gines web?<\/strong><\/strong><\/p> \n \n

Autoritat<\/strong>: la popularitat d’un lloc web influeix directament en el posicionament. Com m\u00e9s tr\u00e0nsit i m\u00e9s contingut es comparteixi, Google interpreta que la p\u00e0gina aporta valor als usuaris i per tant la destaca. Mitjan\u00e7ant el treball del SEO off-site<\/strong> s’intenten millorar aquests aspectes. Alguns exemples de maneres de millorar l’autoritat del lloc s\u00f3n: la quantitat d’enlla\u00e7os generats<\/strong> i laqualitat<\/strong>d’aquests, pres\u00e8ncia a les xarxes socials<\/strong> i la periodicitat de la publicaci\u00f3 de continguts<\/strong>, rendiment<\/strong> en cercadors (relaci\u00f3 entre les vegades que apareixes i els clics rebuts), etc. <\/p> \n \n

Rellev\u00e0ncia<\/strong>: el grau de relaci\u00f3 que t\u00e9 el contingut del lloc amb el terme de cerca<\/strong>que ha utilitzat la persona. Tamb\u00e9 hi ha m\u00faltiples factors referents a l’estructuraci\u00f3<\/strong> de la p\u00e0gina i la qualitat<\/strong> del lloc que hi influeixen. Mitjan\u00e7ant el treball de l’SEO on-page<\/strong> podem millorar la rellev\u00e0ncia. Uns exemples s\u00f3n: establir paraules clau<\/strong> i situar-les als camps m\u00e9s importants, Optimitzaci\u00f3 de l’estructura<\/strong> i el contingut<\/strong> del lloc, publicar imatges<\/strong> en el format adequat, establir enlla\u00e7os interns<\/strong>, millorar l’experi\u00e8ncia<\/strong> de l’usuari, etc. <\/p> \n\r\n

<\/p>\r\n \n

El SEO<\/strong> resulta molt interessant sobretot perqu\u00e8 el grau de persuasi\u00f3 que has d’infligir a l’usuari final \u00e9s menor al de les accions publicit\u00e0ries convencionals, ja que aquests ja estan interessats en el b\u00e9 que comercialitzes. La competencia en internet es feroz, entonces a parte de aparecer en los primeros lugares de Google<\/strong>, resulta interesante combinar el SEO con otras acciones que te hagan diferenciar de la competencia <\/strong>directa y es por eso que es importante no descuidar ninguno de los otros pilares que constituyen el marketing digital (SEM<\/strong>, SMO<\/strong> y anal\u00edtica<\/strong>). <\/p> \n","protected":false},"excerpt":{"rendered":"

El m\u00e0rqueting digital engloba tot el conjunt d’accions i estrat\u00e8gies que s’utilitzen per augmentar les vendes d’un producte o un servei a trav\u00e9s d’internet. \u00c9s una disciplina que est\u00e0 en constant canvi a causa del desenvolupament de la tecnologia. Actualment, totes les empreses que volen apar\u00e8ixer en la ment del consumidor han de guarir …<\/p>\n

SEO: posicionament org\u00e0nic en cercadors<\/span> Llegeix m\u00e9s »<\/a><\/p>\n","protected":false},"author":1,"featured_media":4638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-4643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inforolot"],"yoast_head":"\nSEO: posicionament org\u00e0nic en cercadors - Inforolot<\/title>\n<meta name=\"description\" content=\"Hi ha diferents pilars que conformen el posicionament en l\u00ednea. 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